The Wrong and the Short of it – Tom Roach
CMFG - The Long and short of it - which is most effective?
When the long and the short of it isn't enough
What's the long and the short of it in B2B marketing?
The Long and the Short of it — and the implications for Content and Storytelling
When it Comes to Long-Term Ad Effectiveness, Know Your Numbers – Nielsen
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
Mark Ritson: Targeting or mass marketing? The answer is both - Phvntom Inc.
The Wrong and the Short of it | WARC
The Data Behind Effective, Modern Brand-building - Dabbl for Brands
Marketers Think They're Marrying Short- and Long-Term Goals, but Measurement Is Out of Whack - Marketing Charts
The Long and the Short of it — and the implications for Content and Storytelling
The Short of It - YouTube
Tom Roach on Twitter: "The Wrong and the Short of it - let's end the false choice between long and short term in marketing. https://t.co/kl5oqbwe0V https://t.co/1jDhwp9K2U" / Twitter
IPA's "The Long and the Short of It" - BrainJuicer synopsis
BBH_Labs – THE LONG AND THE SHORT OF IT
Effectiveness: the long and short of it | Ben de Castella
The Long and the Short of it. And the implications for Content and Storytelling - Content Marketing Across Borders
The Long and the Short of it — and the implications for Content and Storytelling
The Long & Short of it: leads vs brand
The long and the short of it | Thinkbox
Effectiveness: the long and short of it | Ben de Castella
The Long and the Short of It: lessons for SMEs from Binet & Field
IPA's "The Long and the Short of It" - BrainJuicer synopsis
Marketing Myopia – A Bumpy and Ultimately Faulty Journey. – haarper.
The Long and Short of It: Measuring campaign effectiveness over time | WARC
The long and the short of it | Thinkbox
How does brand building work? — Applied Brand Science
Balancing short-term sales growth with long-term brand success - ppt download
